During my time with Homes & Villas by Marriott Bonvoy, we launched an updated version of the “Collections” portion of their website. While the collections had previously been auto-generated based on popular destinations, they now are all hand-picked and reviewed by the HVMB team for much more detailed categories - hence, Curated Collections.
I created a dimensional logo mark that can be individualized to each collection based on the tag-line. The scripted animation I created emphasizes the notion that each home is hand-picked and reviewed during the curation process.
In addition to the logo design and animation, I was responsible for imagery sourcing and selection for the website. I also curated the home listings for the initial batch of Curated Collections, working closely with the technology and marketing teams to review each home management company and to ensure our best products and imagery were presented to site viewers.
As the creator of all social media content, I developed a series of static and animated posts to roll out on instagram and email as we announced the launch of Curated Collections.
Skills Showcased:
UX/UI Design - Animation - Logo Design - Branding - Paid & Organic Social Media Content Creation - Campaign Building - Copy Writing - Image Sourcing
Individual Collection Pages
Homepage
