Em Arnold
Graphic Designer & Creative Professional
University of South Carolina - 2022
B.A. Visual Communications; Emphasis: Graphic Design
Minor in Dance Performance & Choreography
Skills:
- Adobe Creative Cloud (Esp. Illustrator, Photoshop, InDesign, PremierePro)
- Brand Identity Framework & Development
- Logo Design
- Paid & Organic Social Media Content Creation & Management
- B2B & B2C Marketing
- Website Design
- Asset Management
- Studio & Field Photography
Experience
Graphic Designer & Brand Consultant
(Jan 2024 - Present)
- Partner with businesses and organizations to develop brand identities, logos, and marketing materials tailored to their vision.
- Create comprehensive brand guidelines and assets that support cohesive messaging and positioning.
Clients include MissionLyft (non-profit), Carolina Care Professionals (senior care facility), Katie Nash (campaign materials), What’s Up Promotions (product advertising), and Asc3nd Technologies.
Homes & Villas by Marriott Bonvoy | Brand Marketing Designer & Guest Experience Coordinator
(Nov 2022 - Jan 2024)
- Developed visually engaging marketing assets for digital, print, and trade show displays to support global marketing strategies.
- Increased social media engagement by approximately 200% through interactive content, audience engagement strategies, and performance-driven optimizations.
- Designed UI elements for the "Curated Collections" feature, enhancing user experience and brand storytelling.
- Managed and restructured the brand’s visual asset library, ensuring cohesive imagery for partnerships and media placements.
- Supported community engagement by overseeing social media interactions and enhancing guest experience initiatives.
What’s Up Promotions | Graphic Designer
(Sept 2022 - Feb 2023)
- Designed promotional merchandise and marketing materials, aligning with client branding and campaign objectives.
- Provided creative guidance on product selection, enhancing brand visibility and engagement through customized designs.
University of South Carolina, SJMC | Media Hub Intern
(May 2020 - Aug 2020)
- Developed a 4-page magazine spread from concept to publication, conducting interviews, writing feature articles, and designing page layouts.
- Contributed to digital and print advertising campaigns in collaboration with a creative team.
- Recognized with an additional scholarship from UofSC for outstanding performance in the program.
The Daily Gamecock | Photographer & Arts & Culture Writer
(Jan 2020 - Jan 2021)
- Conducted interviews and wrote articles covering Columbia, SC’s arts and culture scene.
- Captured and curated compelling event photography, collaborating with writers and editors to produce visually engaging content.