As the Brand Marketing Designer and Guest Experience Coordinator at Homes & Villas by Marriott Bonvoy, I supported the global marketing strategy and execution for the luxury home rental brand. I leveraged my design and creative skills to create engaging and effective marketing campaigns and materials. This entailed running HVMB's social media accounts, execution of content for our social, paid and organic media, email campaigns, brand partnerships, and trade show displays. I was heavily involved in the brands internal organization systems; where I re-structured and then managed the visual asset library, and coordinated materials in collaboration with various teams and partnerships. I also contributed to the guest experience and satisfaction by providing feedback and insights on the brand's online and offline touchpoints.
Social Media
During my time with Marriott, I ran all of HVMB's social media accounts. I created static and dynamic consumer-facing content for Instagram and Facebook, as well as B2B marketing content for LinkedIn.
Banner Ads/Paid Media
Responsible for image sourcing, copywriting, and designing of banner ads in various aspect ratios for web placement.
HVMB X American Express
HVMB X Coveteur
Immersive Tradeshow Display
Vacation Rental Management Association (VRMA) International - 2023 Conference
In collaboration with Zilla Exhibits, who printed and physically constructed the booth, I graphically designed the 6 walls to be reminiscent one of HVMB's vacation home rentals. While one side resembles an outdoor gathering area, the other resembles a cozy inside feel - creating space for attendees to sit and converse about our company.
LinkedIn / B2B Marketing Assets
