As the Brand Marketing Designer and Guest Experience Coordinator at Homes & Villas by Marriott Bonvoy, I supported the global marketing strategy and execution for the luxury home rental brand. I leveraged my design and creative skills to create engaging and effective marketing campaigns and materials. This entailed running HVMB's social media accounts, execution of content for our social, paid and organic media, email campaigns, brand partnerships, and trade show displays. I was heavily involved in the brands internal organization systems; where I re-structured and then managed the visual asset library, and coordinated materials in collaboration with various teams and partnerships. I also contributed to the guest experience and satisfaction by providing feedback and insights on the brand's online and offline touchpoints.
Tradeshow Displays
Vacation Rental Management Association (VRMA) International - 2023 Conference
In collaboration with Zilla Exhibits, who printed and physically constructed the booth, I graphically designed the 6 walls to be reminiscent one of HVMB's vacation home rentals. While one side resembles an outdoor gathering area, the other resembles a cozy inside feel - creating space for attendees to sit and converse about our company.
Social Media
During my time with Marriott, I ran all of HVMB's social media accounts. I created static and dynamic consumer-facing content for Instagram and Facebook, as well as B2B marketing content for LinkedIn.
Instagram
Paid Media
HVMB X American Express
HVMB X Marriott International promotions
HVMB X Coveteur & HVMB X Traveler
LinkedIn
